
Everything we do is for you!
We’re devoted to fresh produce, fresh products, and a fresh approach to the retail experience. We want our customers to have a best-in-class shopping experience, from before they enter the store until the food hits their table.
We value your feedback. Please take a few minutes after your trip and tell us how we did, using the survey at the bottom of your receipt. All feedback is used to help us serve you better!

Top Quality
You better believe it. You shouldn’t settle for anything less and we won’t either. In this case, less is not more.

Better Service
It better be. Any excuse for lousy service is going to be a lousy excuse. So count on us to provide service excellence.

Responsible Sourcing
It’s better here. And that means stocking the shelves whenever possible with incredible local products.

We’re in the Community Spirit
And not just here and there and hither and thither. We’re committed to the Madison-area community day and night, warm and wintery, stormy or still. Do you have a charitable request for us? Take a few moments, fill out the form on our Community Commitment Page, and hit submit.