May 5, 2019
There’s something special about getting the first watermelon of the season.  It’s the sign of warmer days to come, picnics, and family reunions.  Now, there’s never anything wrong with just cutting into a fresh watermelon and enjoying it just as is.  But this week, let’s try something new.  Here’s a sweet, healthy, and absolutely delicious way to enjoy watermelon.   First, here’s your shopping list:
May 5, 2019
At Fresh Madison Market, we love things that are fresh, good for you, and taste great.  A bottle of water usually checks off two of those boxes.  But if we’re being honest…not a lot of flavor.  Sometimes you just need some water.  But when you’re looking for water with flavor, let us recommend Vita-Ice from Klarbrunn.  Vita-Ice is both bubbly and sweet.  Don’t let that “sweet” part worry you.  Vita-Ice is sweetened with Sucralose, a sweetener that’s made from sugar and tastes like sugar…but no calories.  It comes in 18 different flavors, including the new Bing Cherry Plum, Crisp Apple, and
April 28, 2019
This week at Fresh Madison Market, we have Haas avocados on sale, 3 for $4.  Along with Matilda Tortilla Chips and limes, we figured you could make your own guac at home.  But what about those amazing strawberries that are free with your $15 purchase?  Yep…we’re including those, too!  This recipe at Simply Recipes caught our attention: First, your shopping list:
April 28, 2019
The ancient Romans looked at the simple strawberry and believed it was more than just a sweet fruit.  They would “administer” the strawberry to treat gout and digestive problems.  It seems the Romans were onto something, but may have had the wrong part of the plant.  They were primarily using the leafy part for medicinal purposes, but in the 16th and 17th centuries the berries were shown to have benefit for gout!  Today, we all simply love the sweet & tart pop we get from fresh strawberries.  But don’t overlook the health benefits.  Strawberries have 58 mg of Vitamin C.  Almost your ent
April 21, 2019
This fresh recipe from our friends at Taste of Home has “spring” written all over it.  It’s light and delicious.  We love it because it’s easy to make, and we have some of the ingredients on sale this week at Fresh Madison Market! Here are the main ingredients:
April 21, 2019
Is water just water?  Not at all.  One of nature’s simplest creations has been enhanced and made better.  Now in the form of Übr Water.  From the people who brought you Klarbrunn, Übr Water is the pure water your body needs…but it comes balanced with electrolytes and a higher pH.  This little extra attention lets Übr Water give you the ultimate balance and refreshment.  This makes it even fresher, purer, and smarter.  When you think Übr… think Ultimate Balance Refreshment.  So, yes, it’s important to get water.  Plenty of it.  But when you have the chance to have Übr Water, you’re experienc
April 15, 2019
The modern sandwich is named after Lord Sandwich, but the exact circumstances of its invention and original use are still the subject of debate. A rumor in a contemporaneous travel book called Tour to London by Pierre-Jean Grosley formed the popular myth that bread and meat sustained Lord Sandwich at the gambling table. Lord Sandwich was a very conversant gambler, the story goes, and he did not take the time to have a meal during his long hours playing at the card table.
April 15, 2019
Roasting fowl on a spit is a tradition that dates back over a thousand years.  Where it began and who started it is still a mystery, but it’s safe to say once fire was discovered and we figured out how tasty it is to cook food, instead of eat it raw, a glorious tradition was born.  Slowly turning over heat ensured that the meat would be evenly cooked and stay juicy.  Around 1450, shops and restaurants in Paris would slow-roast meats, employing a chef whose job was to make sure the spit kept turning.  Backyard barbecues and picnics have been populated with slow roasted meat for decades, and
April 8, 2019
This week at Fresh Madison Market, we have all the things you need to build a better burger!  It all starts with fresh and lean ground chuck patties, just $3.49/lb.  Slicing tomatoes are only 99 cents/lb, and you can top it off with a slice of Sargento Deli cheese, 2 for $6!  We even have Smithfield Sliced Bacon for only $3.99/lb to create the ultimate better burger!  No more excuses!  Fire up the grill and let’s get a great Wisconsin spring underway! 
April 8, 2019
Little things add up.  Naked Juice is just one little thing you can do each day to take care of yourself.  Researchers recently found that bad diets are causing more preventable deaths than even cigarettes.  The study found something even more interesting:  It’s not because we are eating so much bad food, instead it’s because we aren’t eating enough good food.  Naked Juice is full of the good stuff, and nothing else.  The lip-smacking strawberry-banana Naked Juice has 22 strawberries, almost 2 apples, and 1 1/3 bananas!  THAT’S a great way to get a jump start on your daily fruits. 

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